Ramamanoharan on records. Ram for friends.
lankyiyer on social media. 55, Male. 56 on records.
Certified Engineer. From the late 1980s. REC, Nagpur.
Played copywriter-in-the-making role for six odd years.
Extruded copper. Tested Transformers. Designed furniture.
Fabricated and erected factory structures in remote villages.
Got bored with the consistent monotony of rural India. Pretty soon.
Relocated to the city. Purchased computers without a clue.
Figured out along the way. Processed data. Coded software.
Peddled gadgets. Trained students. Indulged those with moolah.
Socialised with journalists. Masturbated intellectually at parties.
Got challenged. Published middles in newspapers. Sans recos.
Was assigned mundane business conferences as part time gigs.
Decayed slowly, doling out wall clocks and press kits to friends.
Launched a vanity brand in acrylic with one liners and graphics.
Before knowing what a brand was. Realised sales sucked.
And then one haloed day, stumbled upon a One Show digest.
Advertising. It started off as a crush. Evolved into a full blown romance.
With frequent bouts of lovers tiffs. Love. Hate. Love. Hate.
Twenty eight odd years have passed by. Since then. In a jiffy.
Mainline advertising. Direct Marketing Communication.
Web. Software. UI. UX. Entrepreneurship. E-commerce.
Bangalore. Dubai. Palo Alto. Beirut. Muscat.
Sabbaticals. Comebacks. Been that. Done there.
But the romance with life hasn’t faded. The spark is still unfazed.
Now looking to embark on new adventures/misadventures.
Like writing poems. Starting new businesses. Ideating.
Maybe live by a stream and while time away?
I live in the ‘Luru. Do connect with me, perhaps?
lankyiyer@gmail.com
